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10 Steps for a Successful Website

We have compiled a list that we wrote years back to help our customers in the process of preparing their website for a successful web presence.  Check out the summary below and click the individual sections for more information.

A Website Marketing Summary


You’ve got to think about who you want to view your site. If you are a selling goods or services then this will obviously be your customers. These customers could be existing customers or they could be new customers. More...
The purpose of a site will differ depending on your business. It may be that your main purpose is selling products, if that’s the case then a product catalog or a page detailing the products you have to offer would be the main focus of your site.
If you’re selling a service then you may want to go into detail about the service you offer, providing testimonials, case studies etc. More...
It is easy to get carried away when creating websites and when you thinking about starting a website for your business you may look around the world wide web and see lots of different styles and layouts, some of which you may marvel at and think wow, I wish I could have a website like that. If you look closer though it is the ones without the WOW factor that are the most successful. More...
Remember our first point “Who is your audience?” well, did you know that there are quite a few people (your audience, your customers) who have a form of visual impairment? To these people websites can be extremely difficult to navigate, particularly if they have’t followed standard accessibility guidelines. Visual impaired users may use screen reading software to browse websites, standard guidelines are in place to ensure that screen readers can read your content - there are many bad examples of sites that are inaccessible - ones that use frames, flash or a large number of untagged graphics. More...
Of all the different parts of your websites the content is the most important, this may seem a really obvious statement to make but it has been overlooked many, many times. Make sure you've got it right. Type up your pages in Word(or your favorite word processing program) first, print them off and show them to colleagues, family or friends - it’s cheap user testing and they may spot major flaws in your content. Usually someone who knows nothing about the subject matter is the best person to ask to check content so ask the boss (only joking!) or someone outside of your work place to see if it makes sense to them. More...
Don’t “go live” with your website until you’re certain you've got everything sorted. It’s easy to jump the gun and publish a site that isn't quite finished but this could prove costly if there are pages missing or worse still - which come up with error pages or broken links. A site will be considered unprofessional if there are spelling or grammatical errors on it so as I said before - get someone to give it the once (or twice) over before going live. More...
Once you've got a website you need to let people know about. Some of the obvious ways of promoting your site are sometimes overlooked. Use your website address on all your stationery - from business cards to letterheads, if you have company vehicles make sure your web address is displayed on the livery. Include the website address in your email signature - this is a pretty simple thing that you can set up your self in most email programs or web based email systems. More...
You may have the best websites in the world but sometimes people just want to speak to someone - providing contact details, including your business phone number, could be very useful to many customers. Other contact details such as address (maybe including a map link if you want people to visit you), email address and fax number. You could also have what is termed an Online Form which enables customers to fill in a few fields on a page on your website and it is then sent to a specified email address. More...
Decent photographs can add value to well thought out content - remember the word “decent” though, it’s easy to take photos with a digital camera and put them on a website or get a bit of clip art from the web or off a CD but they can make a website look unprofessional if the quality is poor. I’m the first to admit that I’m not the best photographer in the world, that’s why I tend to not use my own photos on this website (that’s right I didn't take the photograph of some penguins walking along a beach!). Try not to overuse images though and ensure they are tagged to give a description to allow visually impaired users to know the image conveys. More...
The thing about websites is that they are an ever changing entity. Just like your business, your website will need evolve based on your changing needs. We not only give you free maintenance for up to three months after project completion, but we also work with a comprehensive online content management system that we can setup for you. More...

10 Step Guide to successful website design

Click the image at the right to download a PDF version of this very helpful guide to putting your website on the right track!

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